Real estate brokerages embrace long-term remote work

HW-the-broadmoor
The Broadmoor Hotel in Colorado Springs, Colorado

Brokerage executives are elated to see each other in person again. So long as it’s temporary.

“It’s a tremendous opportunity to reconnect with everyone,” said Susan Yannaccone, chief executive of Realogy’s franchise network since last November. “The intangible connection you can make with people face-to-face or over a cup of coffee. And you can just have a more robust dialogue sometimes.”

Yannaccone spoke to HousingWire Monday at the 131-year-old Broadmoor Hotel in Colorado Springs for RealTrends‘ “Gathering of Eagles” conference.

HW Media acquired RealTrends last year, and for most real estate brokerage heads RealTrends’ annual soiree was the first in real life since early 2020. The business conference rituals of coffee breaks, cocktail receptions, and golf outings were infused with a warmth and kinetic energy by uniformly mask-less participants.

That might be because even in a (hopefully) past-pandemic world, such interactions will remain unusual, as remote work is here to stay. Yannaccone, for one, who runs 16,000 worldwide offices and all the franchise operations for brands like Coldwell Banker and Century 21, does not have an office of her own.

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