engage.marketing 2021

ALL EYES ON PURCHASE

970x250_header_engage-marketing_2021

In 2021, all housing professionals must be focused on the 3 P’s: Process, Profitability and Purchase. PPP may have meant something different in 2020, but this year the 3 P’s are the guiding light to long-term mortgage success and domination.

The ratios flipped last year. Strong purchase lenders that historically did 70% purchase business, originated 70% refinance. And while that refi wave continues to drive some unbelievable production numbers – now is the time for mortgage professionals to focus on the purchase business that will be critical to success over the next decade.

Here at HousingWire, we focus on Moving Markets Forward. And to help you power your business forward in 2021 and beyond we brought together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set the leaders apart.

Click on the buttons below to view the full sessions on-demand.

The full session videos are only available to HW+ members. Not a member yet? Join here.


Understanding the Current Market

Panelists:

  • Doug Duncan, SVP & Chief Economist, Fannie Mae
  • Sarah Wheeler, Editor in Chief, HousingWire

Winning in a red-hot purchase market

Panelists:

  • Bill Dallas, President, Finance of America
  • Courtney Graham, Chief Marketing Officer Princeton Mortgage
  • Alcynna Lloyd, Digital Media Manager, HousingWire

Keynote

Panelists:

  • Rene Rodriguez, Keynote, Rene Rodriguez

The Exclusivity Effect: The secret to building exclusive agent relationships

Panelists:

  • Alex Kutsishin, CEO & Co-Founder, Sales Boomerang
  • Caren Karris, Director of Marketing, HousingWire

Sponsored by:

Sales-Boomerang_Logo_2020

Conversation with our Marketing Leaders

Panelists:

  • Clayton Collins, CEO, HW Media
  • Courtney Graham, Chief Marketing Officer, Princeton Mortgage
  • Paul Akinmade, Chief Strategy Officer, CMG Financial

Building a Personal Brand

Panelists:

  • Brian Covey, VP, Regional Production, loanDepot
  • Andrew Haberman, Digital Marketing Manager, Synergy One Lending
  • Neel Dhingra, Mortgage Banker, All Western Mortgage
  • Brena Nath, Managing Editor, HousingWire

Technology at the intersection of borrower and LO satisfaction

Panelists:

  • David Karandish, Founder & CEO, Capacity
  • Allison LaForgia, Webinar Manager, HousingWire

Sponsored by:

Logo-for-site-Capacity

Marketing to Reach a Diverse Audience

Panelists:

  • Jake Fehling, Vice President of Marketing, Movement
  • Keosha Burns, Executive Director, Chase
  • Teressa Lurk, Vice President of Marketing and Design Mortgage Bankers Association
  • Sarah Wheeler, Editor in Chief, HousingWire

The Pulse of Consumer Shopping Behavior: Mortgage Purchase, Refi & More

Panelists:

  • Mike Eshelman, Head of Consumer Finance, Jornaya
  • Sarah Wheeler, Editor in Chief, HousingWire

Sponsored by:

Site-Logo-Jornaya

Social Media Master Class: Instagram

Panelists:

  • Chelsea Peitz, National Director of Social Sales, Fidelity National Financial

Social Media Master Class: TikTok

Panelists:

  • Scott Betley, Loan Officer, NFM Lending
  • Brena Nath, Managing Editor, HousingWire

Social Media Master Class: LinkedIn/Clubhouse

Panelists:

  • Judi Fox, LinkedIn Business Coach, Judi Fox
  • Brena Nath, Managing Editor, HousingWire

Executing a Successful Content Strategy

Panelists:

  • Brian Rieger, Co-Founder & CEO, Content Beacon
  • Kirk G. Willison, Vice President, Government & Industry Relations, Arch Mortgage Insurance Company
  • Sarah Wheeler, Editor in Chief, HousingWire

The post engage.marketing 2021 appeared first on HousingWire.